How to get more customers to pay attention to your business or service.

Marketing online can be a little tricky at times because it's hard to know what kind of content you should use and how many times to post the same stuff.  Well..................think about when you're watching T.V. and take some advice from commercial advertisers.  How many times do we see the same commercials over and over again.  Some of the commercials we have memorized and we even have our favorite commercials.  This tells you that repetition is good when it comes to marketing.  Honestly, consumers have to see your product several times before they will even think about buying.  I know many of us feel like we need to position ourselves as experts in an industry by blogging and such.  What about my blog?  I started this blog because I wanted to offer more value with my marketing, but I also wanted to share what I'm learning on my freelancing journey. 

I realize internet marketing is not the same as commercial advertisers.  But there are proven strategies that have been used, even before the world wide web came to be.  These techniques are still successful today. 
1.  Use good visuals - Use pictures and graphics that appeal to your audience and tie into your message
2.  A little goes a long way - If your marketing is too wordy, you lose potential prospects in the first 5 seconds.  When online, there are a couple things going on:  1.  Potential prospects will only stop and read if the first 5 words of your message states a question they have asked or a solution that they need.  2.  Potential prospects are in a rush and will only stop for something that jumps out at them.  3.  When someone is interested in your product or company, they will not order right away; they will mark your post as a favorite or somehow, save it so they can come back to it another time. 
3.  Repetition is important because potential customers don't order right away, consumers have a process that is very consistent and there is a psychology to it.  It is something that we all have in common
4.  Repetition builds trust.  Online, there are so many businesses that come and go.  So many service providers that are there one day and gone the next.  Potential customers are looking for providers who have had a consistent presence. If this blog entry was helpful, then you might be interested in my sales training video.  You can click below to check it out.

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