Wednesday, April 20, 2016

Business + Solid relationships = Success

In the wake of so much social media, we have an infinite access to information and resources at our fingertips.  Consumers are looking for value at every turn.  As business owners, are we giving it to them?  As a business owner, the value comes from what lies on the inside of you.  A combination of your talents, experience, wisdom, insight, personality, etc.  We have had to become very skilled at bringing these things across, on a computer screen.  We have had to learn the best format for each social media platform.  It's not easy to take something, that is not tangible, and to give different form to it, over and over again.  But it can be done.  It's done with pictures, words, sounds, colors, even font sizes.  Everything communicates something to your audience.  We are inundated with information and advertisements all day long.  We are not looking for the next advertisement.  We are looking for a  human being, a real conversation, a partnership, successful relationships, inspiration, etc.  Consumers develop relationships with brands and service providers.  They are not looking to "hit it and quit it".  As business owners we have to take the time and energy to build a valuable, successful relationship with our audience.  This comes from consistency, patience, and quality.  Put in the time.

I know it's hard to find time to constantly create content that appeals to your audience, especially if "writing" is not your thing.  I've realized that some platforms, such as twitter, require posts throughout the day to really see an impact.  If you are in need of some original, fresh, "social media" ready content, visit me at https://www.fiverr.com/s2/22c59945c6

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