Mission + Compassion = Successful Business

The key to creating great content is learning to place yourself in the shoes of your audience.  Assuming you know "who" your audience is.  What kinds of challenges are your customers faced with?  How do these challenges affect their business and their lives?  Are your customers "free spirited freelancers", "struggling entrepreneurs", "CEO's"?  No matter who they are, you might have the right solution for something they that are currently struggling with.  Learn to develop a keen, sense of compassion and a spirit of service, as a business person.  Look to partner with your prospect, not "sell them".  The greatest fulfillment, for myself, as a business owner is to be able to participate in my customer's success.  For them to give me the opportunity to have a role in their success is nothing short of a blessing.  I have a passion for small business owners, because I believe there is room enough for all, in the marketplace.  Business is about getting together with others to produce something great, something that will be beneficial to others. 

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Business + Solid relationships = Success

In the wake of so much social media, we have an infinite access to information and resources at our fingertips.  Consumers are looking for value at every turn.  As business owners, are we giving it to them?  As a business owner, the value comes from what lies on the inside of you.  A combination of your talents, experience, wisdom, insight, personality, etc.  We have had to become very skilled at bringing these things across, on a computer screen.  We have had to learn the best format for each social media platform.  It's not easy to take something, that is not tangible, and to give different form to it, over and over again.  But it can be done.  It's done with pictures, words, sounds, colors, even font sizes.  Everything communicates something to your audience.  We are inundated with information and advertisements all day long.  We are not looking for the next advertisement.  We are looking for a  human being, a real conversation, a partnership, successful relationships, inspiration, etc.  Consumers develop relationships with brands and service providers.  They are not looking to "hit it and quit it".  As business owners we have to take the time and energy to build a valuable, successful relationship with our audience.  This comes from consistency, patience, and quality.  Put in the time.

I know it's hard to find time to constantly create content that appeals to your audience, especially if "writing" is not your thing.  I've realized that some platforms, such as twitter, require posts throughout the day to really see an impact.  If you are in need of some original, fresh, "social media" ready content, visit me at https://www.fiverr.com/s2/22c59945c6

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Creating workflow in your business

Growing a new business venture can be somewhat challenging.  Figuring out where to look for customers and figuring out how to market can often times stop entrepreneurs in their tracks.  I have been in business for myself for over 10 years and I've learned that one of the most important aspects of building a business is "creating workflow" for yourself.  When you work for someone else, they are giving you the work.  In all actuality, they are creating your workflow.  It can be a challenge, when you launch out with your own business venture, to do that for yourself.

Marketing is the first way to create workflow for yourself.  Marketing is a part of your workflow.  Meaning that you are going to decide how you want to start marketing your service, product, or opportunity.  Lets say you want to start with Social Media.  That means you will decide if you are going to market on your personal pages or if you are going to create new pages in Social media for your business.  Sometimes you can start with your personal pages and decide later about strategy on creating other pages for your business. 
Are there any people in your immediate network that you think would be interested in what you are selling?  Make a list of those people. 
Then you have to create your promotions.  Even if you are marketing on your personal pages, you have to create promotions.  With your promotions, you don't only want to talk about your business, but you want to do it in a way that is relevant to the day of the week, the season of the year, or something else that is going on right now.  You want to make it relevant for people.  Another way you make it relevant  is through pictures.  Try to always post an image to go along with your promotion.  Something that connects to what you're selling.  Something that has a message.

I have always had a passion for entrepreneurship.  Since I was very young, I always felt like our economy was built to support a free marketplace with enough opportunities for everyone to be an entrepreneur.  We all have something special to offer to the world around us.  Many times, it's just about channeling what you are truly passionate about.  That takes time.  It's a journey that I am still on.  For me, writing is the way I make my mark in the marketplace.  I love writing content for all types of marketing pieces, social media posts, etc.  If you are looking for someone to create content that will relate to your audience, click on the link below: https://www.fiverr.com/s2/e2cdf11b41

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